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Estella Lum Creative

Street Address
Vancouver, BC, V6K 1J5
604-313-2340
estella@estellalum.com · 604.739.3867

vancouver  |  VICTORIA

Estella Lum Creative

  • About
  • WORK
  • Services
  • Clients
  • Team
  • Kudos
  • Contact
Grapevine_square_cover.jpg

BC Liquor Distribution Branch

Challenge

BC Liquor Distribution Branch (BCLDB) did research into the rate of readership of their Grapevine employee magazine. With 4000 employees across the province, the magazine is the most effective way to reach everyone. However, the employees didn't connect with the dated-looking magazine and BCLDB wanted to increase readership.

 

Solution

The new look of Grapevine now resembles a contemporary food and wine magazine with big blocks of BCLDB's corporate colours and lots of visuals. Bits of information that are important to get across are highlighted so the reader can digest information quickly and easily.

 

Results

BCLDB employees have openly commented to the communications department on how they enjoy reading the Grapevine now. The new look and feel makes it fun to read and catch up on BCLDB news. 

BC Liquor Distribution Branch

Challenge

BC Liquor Distribution Branch (BCLDB) did research into the rate of readership of their Grapevine employee magazine. With 4000 employees across the province, the magazine is the most effective way to reach everyone. However, the employees didn't connect with the dated-looking magazine and BCLDB wanted to increase readership.

 

Solution

The new look of Grapevine now resembles a contemporary food and wine magazine with big blocks of BCLDB's corporate colours and lots of visuals. Bits of information that are important to get across are highlighted so the reader can digest information quickly and easily.

 

Results

BCLDB employees have openly commented to the communications department on how they enjoy reading the Grapevine now. The new look and feel makes it fun to read and catch up on BCLDB news. 

Grapevine_cover_lores.jpg
Grapevine_spread1_lores.jpg
Grapevine_spread2_lores.jpg

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