Challenge

College of New Caledonia (CNC) needed a refresh of their International Education's marketing materials to attract new international students. Their materials looked dated and didn't reflect CNC accurately or show what makes them different from their competitors.

Solution

After uncovering CNC's differentiator from their competitors, the theme "Here for You" was created with a new look and feel to show how CNC goes above and beyond in helping their international students adjust to life in Canada and achieve their academic goals. The viewbook and trade show banners are now able to show how vibrant and diverse CNC International Education is and stands out against other BC post-secondary institutions.

“The College of New Caledonia (CNC) needed to refresh our promotional materials for the International Education department, including a viewbook to attract new international students. We engaged Estella to create a new message, look and feel and are so pleased with the results. The theme she came up with resonated well with our target audiences including agents and potential students. Her creative direction, attention to detail, design skills and insistence on only high quality work ensured we had a product that is well-received. I'd highly recommend Estella to anyone needing to create new, fresh and relevant materials for their business.”

Barbara Old | Dean, School of Community and International Education, College of New Caledonia