Challenge

Dairyland was introducing a new product: MacFeeters Honey Butter Spread. They needed a brand and packaging for the product.

Solution

A little mascot was created for MacFeeters: a bumble bee that would appeal to kids and adults. The packaging takes on an old world look and feel, that harkens back to wholesome days as the product has very simple natural ingredients.

A simple change in colour for the packaging helps consumers distinguish between the plain and "with cinnamon" version.