Challenge

After investing privately for a decade in the environmental and social responsible space and gaining great returns, Renewal decided to open up their investment fund to the public. They needed to rebrand to show a new chapter in their business and raise capital from new investors that share the same values.

Solution

A new identity was created to show their differentiation – investing in environmentally-conscious businesses. We kept the design clean and simple, letting the content be the focus. A colour palette and typeface were established as part of the brand. The investment booklet that illustrates Renewal's track record and successes became part of the presentation to potential investors. We kept the text minimal with just enough information to give an impression of how they've grown companies. This booklet was key in helping investors feel confident and decide to invest with Renewal. 

Result

"Estella brings business acumen to design and marketing solutions. When we started Renewal Funds, we needed branding and communications that match our values and personality. Being very pragmatic, she was able to interpret and foresee not only our needs, but what our audience would feel comfortable with to invest in our fund – trust. With her help, we have now closed two funds, totalling $98 million."

Joel Solomon, Chairman & Co-Founder |  Renewal Funds