![SUNRISE Sliced Chicken package3 [Converted].jpg](https://images.squarespace-cdn.com/content/v1/53cd4de4e4b003bdba52e18b/1456861397903-K7ZQ52UY84FX6UNBH3A3/SUNRISE+Sliced+Chicken+package3+%5BConverted%5D.jpg)
![SUNRISE Cajun Chicken package [Converted]2.jpg](https://images.squarespace-cdn.com/content/v1/53cd4de4e4b003bdba52e18b/1456861443741-VVRCLYYVIUGC6DIRWUJV/SUNRISE+Cajun+Chicken+package+%5BConverted%5D2.jpg)
![SUNRISE Lemon Chicken package3 [Converted].jpg](https://images.squarespace-cdn.com/content/v1/53cd4de4e4b003bdba52e18b/1456861481462-49UHTOXGBNJ9IIH0N3J1/SUNRISE+Lemon+Chicken+package3+%5BConverted%5D.jpg)
vancouver | VICTORIA
Challenge
Sunrise Farms has great products and Costco decided to carry them, but their packaging didn't match the quality. They needed to create packaging that would appeal to consumers on the shelf and generate sales.
Solution
After finding out the types of recipes the cooked chicken could be used in, we created a theme for each package around the featured recipe. Each theme would have a dominant colour to stand out on the shelf. For example the Cajun Chicken has orange as the dominant colour, carried through in the photography.
Result
The packages gained attention on the shelf and have consistently sold well in Costco. The design is timeless, so has longevity on the shelf years later.
Challenge
Sunrise Farms has great products and Costco decided to carry them, but their packaging didn't match the quality. They needed to create packaging that would appeal to consumers on the shelf and generate sales.
Solution
After finding out the types of recipes the cooked chicken could be used in, we created a theme for each package around the featured recipe. Each theme would have a dominant colour to stand out on the shelf. For example the Cajun Chicken has orange as the dominant colour, carried through in the photography.
Result
The packages gained attention on the shelf and have consistently sold well in Costco. The design is timeless, so has longevity on the shelf years later.