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Estella Lum Creative

Street Address
Vancouver, BC, V6K 1J5
604-313-2340
estella@estellalum.com · 604.739.3867

vancouver  |  VICTORIA

Estella Lum Creative

  • About
  • WORK
  • Services
  • Clients
  • Team
  • Kudos
  • Contact
SUNRISE_Square_cover.jpg

Sunrise Farms

Challenge

Sunrise Farms has great products and Costco decided to carry them, but their packaging didn't match the quality. They needed to create packaging that would appeal to consumers on the shelf and generate sales.

 

Solution

After finding out the types of recipes the cooked chicken could be used in, we created a theme for each package around the featured recipe. Each theme would have a dominant colour to stand out on the shelf. For example the Cajun Chicken has orange as the dominant colour, carried through in the photography.

 

Result

The packages gained attention on the shelf and have consistently sold well in Costco. The design is timeless, so has longevity on the shelf years later.

Sunrise Farms

Challenge

Sunrise Farms has great products and Costco decided to carry them, but their packaging didn't match the quality. They needed to create packaging that would appeal to consumers on the shelf and generate sales.

 

Solution

After finding out the types of recipes the cooked chicken could be used in, we created a theme for each package around the featured recipe. Each theme would have a dominant colour to stand out on the shelf. For example the Cajun Chicken has orange as the dominant colour, carried through in the photography.

 

Result

The packages gained attention on the shelf and have consistently sold well in Costco. The design is timeless, so has longevity on the shelf years later.

SUNRISE Sliced Chicken package3 [Converted].jpg
SUNRISE Cajun Chicken package [Converted]2.jpg
SUNRISE Lemon Chicken package3 [Converted].jpg

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